Royal Mirage Gold Perfume
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Royal Mirage Gold Perfume is a brand that stands for luxury and sophistication. Our tone of voice should reflect this identity. We should come across...
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Royal Mirage Gold Perfume is a brand that stands for luxury and sophistication. Our tone of voice should reflect this identity. We should come across as luxurious, sophisticated, indulgent and exclusive. We want our customers to feel special when they choose Royal Mirage Gold Perfume.
The language used in all our communications should be elegant but not overly complicated - we don't want to alienate our customers with overly-sophisticated words and phrases. Instead, we should choose language that is easy to understand but still conveys a luxurious feel. We want to come across as warm and welcoming, while at the same time being authoritative and confident in our product offerings.